Rutba Orders on film: a takeaway’s order from the board to the customer’s door

A takeaway that delivers its own orders runs a small logistics company every evening. Rutba Orders is the hub where web, marketplace and phone orders land and are packed, dispatched and delivered, with a Rider app for the last mile. The film below follows a single order at Saffron Lane, a pizza and curry takeaway we invented, from the menu to the doorstep.

Play the film

Rutba Orders: from the order board to the customer’s door (3:02).

The order board

A customer picks a twelve inch pizza from the menu online and pays, and the order is on the shop’s board, which shows every order by the stage it has reached. When the kitchen starts, the order is moved to Preparing from the card itself, and everyone sees the same board. Once it is cooked and bagged it moves to Awaiting Pickup, and its delivery is raised without anybody typing it in.

Dispatch

Dispatch sees the new delivery at once, waiting to be packed. It is packed as one parcel with its own barcode, keeping the time promised to the customer. Auto-assign places every ready delivery onto the evening’s runs in one step, and when the parcel is loaded the run departs. From then the list of stops is fixed, so the shop and the rider work from the same run.

The rider at the door

The rider has the run in the Rider app on a phone, each stop in order. At the door one tap records the arrival, and the handover is recorded with the customer’s signature as proof of delivery. With every stop done, the app tells the rider to head back.

What the customer sees

The customer follows the delivery on a tracking page with no account to make. It says when to expect the parcel and when theirs is the next stop, then shows it delivered, how the delivery was proved, and every step it took. Back on the board, the order has moved itself to Delivered: recording the handover closed the order, and nobody had to update it by hand.