Solutions / Wholesale & distribution
From the order to the delivery note to the ledger, once.
Trade pricing, allocation, picking and delivery on one set of records — so what was promised, what was shipped and what was invoiced are the same three numbers.
Who this is for: Distributors, importers and trade suppliers with warehouses, reps and account customers.
What breaks today
The three you will recognise.
Written from what this kind of business actually reports, rather than from a list of features a competitor lacks.
Promising stock you have already allocated
Available and free-to-promise are different numbers, and a system that only knows the first oversells the second every busy week.
Trade prices live in a spreadsheet
Customer-specific pricing, volume breaks and settlement terms end up somewhere the ordering system cannot see, so a rep quotes one number and the invoice says another.
The delivery is a phone call
Where the van is, what got signed for, and which line was short — none of it reaching the invoice without someone re-typing it.
What changes
Not a promise about your results. A description of the mechanism.
These are things the software does. What they are worth in your business depends on your business, and we would rather say that than quote a percentage nobody can check.
Allocation is part of the order, not after it
Stock is committed as an order is taken, so the next order sees what is actually free rather than what is nominally in the building.
The price list is in the system that quotes
Customer pricing, breaks and terms sit on the customer record the quote reads, so the quote, the pick, the delivery note and the invoice carry one price.
Delivery writes back
The rider app records what was delivered and what was short, against the same order line, so a shortage becomes a credit rather than an argument.
The chain, end to end
Each step writes to the same records the next step reads. There is no export between them, which is why there is nothing to reconcile afterwards.
What you would actually buy
The products behind Wholesale & distribution
In the order they matter here. Each is sold on its own, and the labels are the real ones.
Rutba Orders
Available nowOrder management (OMS) & delivery software
The order hub where web, counter, and phone orders all land — picked, packed, dispatched, delivered, and returned, with a rider app for the last mile.
- One queue for web, counter, and phone orders
- Pick and pack workflows with stock reserved automatically
- Delivery runs assigned to drivers, tracked live
Includes: Orders · Rider
From $19 per user / month
Rutba Inventory
Available nowInventory management & warehouse (WMS) software
Stock levels, multi-location transfers, stocktakes, and valuation — the single source of truth every other part of the business reserves and deducts against.
- Live stock across unlimited locations and bins
- Transfers with in-transit visibility
- Scheduled and rolling stocktakes with variance reporting
Includes: Stock · Warehouse Control
From $22 per user / month
Rutba CRM
Available nowCRM & sales pipeline software
Track leads from first contact to signed quote, keep every conversation attached to the customer it belongs to, and run your support desk off the same contact record your sales team uses.
- Lead capture, scoring, and pipeline stages you define
- Quotes and proposals that convert straight into orders
- Shared customer timeline — calls, emails, and tickets in one thread
Includes: CRM · Helpdesk · Customer Portal · Marketplace
From $18 per user / month
Rutba Books
Available nowAccounting & bookkeeping software
Invoicing, bills, banking and reconciliation on one side; the ledger, tax, budgets and the financial reports on the other — fed automatically by every sale, pay run and stock movement happening elsewhere in the business.
- Two apps on one ledger - the daily bookkeeping surface and the accountant’s workbench, neither hiding anything from the other
- Sales invoices, bills, receipts, supplier payments and credit notes, with per-line tax
- Bank statements read in whatever your bank emits - CAMT.053, MT940, OFX/QFX or CSV - and matched, with reconciliation that must reach zero
Includes: Books · Accounts
From $14 per user / month
Rutba Commerce
Available nowE-commerce platform & POS system
An online storefront, the CMS behind it, and a point-of-sale till that shares the same products, prices, and stock levels — so the shop floor and the website never disagree.
- One product catalog behind web and counter
- Live stock levels at the till and on the product page
- Content and landing pages without a second CMS
Includes: Storefront · CMS · Point of Sale
From $29 per user / month
Does this describe your week?
Tell us what you run today. We will show you what moving across looks like, what it would cost, and where we are the wrong answer.