Solutions / For the operations lead
One place where what was promised and what is happening can be compared.
Orders, stock, production and delivery on shared records — so the question is answered by looking rather than by ringing round.
Who this is for: Operations managers, general managers and whoever gets asked where the order is.

What breaks today
The three you will recognise.
Written from what this kind of business actually reports, rather than from a list of features a competitor lacks.
The status of anything requires three phone calls
Because the order, the stock and the delivery are in different systems and none of them knows about the others.
Exceptions are found by customers
A short pick, a missed slot or an unallocated line surfaces when someone complains.
Every integration is a new failure mode
Connectors that work until a field changes, and then quietly stop.
What changes
Not a promise about your results. A description of the mechanism.
These are things the software does. What they are worth in your business depends on your business, and we would rather say that than quote a percentage nobody can check.
One thread from order to delivery
The same order line carries through allocation, picking, production and delivery, so its state is a fact rather than an assembly.
Exceptions are queries, not surprises
Anything unallocated, short or overdue is a filter on records that already exist.
Nothing to integrate between the parts
Products share the records rather than syncing copies of them, so there is no connector to break.
The chain, end to end
Each step writes to the same records the next step reads. There is no export between them, which is why there is nothing to reconcile afterwards.
What you would actually buy
The products behind operations lead
In the order they matter here. Each is sold on its own, and the labels are the real ones.
Worth knowing up front: Rutba Chat is not generally available yet. The label on each card says which stage it is at, and nothing on this page depends on pretending otherwise.

Rutba Orders
Available nowOrder management (OMS) & delivery software
The order hub where web, counter, and phone orders all land — picked, packed, dispatched, delivered, and returned, with a rider app for the last mile.
- One queue for web, counter, and phone orders
- Pick and pack workflows with stock reserved automatically
- Delivery runs assigned to drivers, tracked live
Includes: Orders · Rider
From $19 per user / month

Rutba Inventory
Available nowInventory management & warehouse (WMS) software
Stock levels, multi-location transfers, stocktakes, and valuation — the single source of truth every other part of the business reserves and deducts against.
- Live stock across unlimited locations and bins
- Transfers with in-transit visibility
- Scheduled and rolling stocktakes with variance reporting
Includes: Stock · Warehouse Control
From $22 per user / month

Rutba Manufacturing
Available nowManufacturing & MRP software
Bills of materials, work orders, and material planning that consume raw stock and produce finished goods against the same inventory everything else reads.
- Multi-level bills of materials with versions
- Work orders that reserve and consume real stock
- Material requirements planning against live inventory
From $32 per user / month

Rutba Commerce
Available nowE-commerce platform & POS system
An online storefront, the CMS behind it, and a point-of-sale till that shares the same products, prices, and stock levels — so the shop floor and the website never disagree.
- One product catalog behind web and counter
- Live stock levels at the till and on the product page
- Content and landing pages without a second CMS
Includes: Storefront · CMS · Point of Sale
From $29 per user / month

Rutba Chat
Early accessTeam chat & business messaging
Channels, direct messages, and threads for the team — plus discussions attached directly to the order, ticket, or customer being discussed.
- Channels, direct messages, and threaded replies
- Discussions attached to orders, tickets, and customers - with deep links both ways
- Searchable history, read state, presence, and mentions with directory autocomplete
From $4 per user / month
Does this describe your week?
Tell us what you run today. We will show you what moving across looks like, what it would cost, and where we are the wrong answer.