Rutba CRM
Available nowCRM & sales pipeline software
Every customer, every deal, one place
Most businesses lose deals in the gaps — a lead in someone's inbox, a quote in a spreadsheet, a complaint nobody connected to the account it came from. Rutba CRM keeps contacts, leads, orders, and support tickets on one customer record, so anyone who picks up the phone already knows the whole story.
Who it's for
- B2B sales teams working a pipeline
- Agencies and service firms quoting repeat clients
- Any business that answers customer questions after the sale
What you get
- Leads captured from your website, on a board from New to Won with the value at each stage
- Saved segments with a live preview and CSV export, ready to use as a campaign audience
- One contact page: logged calls and meetings, mail filed against the contact, their tickets and their orders
- Ticket queues with priorities, routing rules and business-hours SLAs
- Internal notes that never reach the requester, and notices to the requester, the assignee and watchers
- Self-service customer portal, no extra login to manage
Apps included
What ships with Rutba CRM
Each is a full application in its own right, sharing the same records as the rest.
Contacts, leads on a board by stage, logged calls and meetings, follow-ups and saved segments — the system of record for who your customers are.
Inside CRM →Your own customer service desk: tickets and threads, routing rules you can test before they go live, and SLAs that count business hours — against the same customer record.
Inside Helpdesk →A self-service window where your customers follow their orders stage by stage, message you about one, and ask to return the items they pick.
Inside Customer Portal →List on outside marketplaces or on another Rutba shop: catalog, price and stock pushed out, orders pulled in, and their status sent back.
Inside Marketplace →Rutba AssistantComing soon
Ask Rutba CRM about your own records.
Every app in Rutba CRM has a named agent in Rutba Assistant. Ask one app by name, or ask across Sales & Customers. It reads as you, so it sees only what your role already shows you, and every answer lists what it read.
How Rutba Assistant works →The CRM agent
Ask button in CRM's top bar
The Helpdesk agent
Ask button in Helpdesk's top bar
The Web Orders agent
Ask button in Customer Portal's top bar
The Marketplace agent
Ask button in Marketplace's top bar
Better with
Optional, but these light up extra behaviour automatically when you have both.
- Rutba Marketing
- Rutba Orders
- Rutba Books
What Rutba CRM costs
From $9 per user / month· 3 plans
Every plan includes the shared platform — one login, one invoice, and your organization's records.
Prices shown are indicative starting points while our plans are being finalised, and exclude local taxes. Your final quote is confirmed in writing before anything is charged.
Ready to try Rutba CRM?
Start on your own, or tell us what you run today and we will show you what moving across looks like.