Platform services
The infrastructure underneath: sending email, storing and resizing media, publishing to social networks, signing documents, rendering video, recording cameras. Each is sold on its own and each underpins a product above it.
· 3 min read
Every signature API returns an audit report the vendor vouches for
Which is worth exactly as much as your relationship with that vendor. Ours returns a record anyone can check independently — from a public endpoint, with no key, that does not reach your systems at all.
· 3 min read
Nobody notices email deliverability until sales drop
Bounces, complaints and the slow drift into spam folders are a reputation problem, and reputation is a property of your domain rather than of any one product. So transactional mail and campaigns go out through the same relay.
· 3 min read
Posting the same thing to six networks by hand is an hour a day nobody has
The scheduling half is well served. The part that is not: a documented API the console itself is built on, so anything else — including an assistant with the same permissions a person has — can publish the same way.
· 2 min read
Storing five versions of every product photo is how thumbnails go stale
It is also how storage bills grow. Keep one master and generate whatever dimensions are asked for at request time, and a redesign that changes every image size costs a URL change rather than a re-upload.
· 3 min read
Your cameras keep recording when the internet does not
Cloud camera services charge monthly to store your footage on someone else’s disk, and stop working the moment the line drops. Rutba Vision runs on a box in your building. The only thing that talks to us is a licence check.
· 3 min read
Marketing creative goes stale the moment a price changes
The ad is not wrong when it is made. It becomes wrong on the Tuesday somebody edits the catalogue, and nothing about the file says so. Binding a design to live product data is the same trick as a live spreadsheet cell, pointed at an ad.
