Partners and promoters
Selling software you did not write, and being paid for sending customers to a shop: the partner programme for businesses that carry Rutba, and the affiliate programme a shop runs for the people who promote it.
· 3 min read
Why our partner pages publish no margin percentages
We publish every customer price, to the cent. The one number our partner site deliberately leaves out is the partner margin — because a margin that works in one market is unsellable in the next, and a published one would be wrong in ten of eleven territories.
· 2 min read
The customer stays yours
The fear that stops most businesses reselling software is being undercut by the vendor they represent. So who owns the customer is decided per track, deals are registered from day one, and you are told which accounts are already ours before you sign.
· 3 min read
Four kinds of promoter, and why one agreement cannot bind them all
An individual, a creator with an audience, a registered business and a member of the shop’s own staff carry different obligations. A company accepting an individual’s terms is not bound by them — so the affiliate programme keeps one agreement per kind.
· 3 min read
Why our partner application comes in two parts
The first part is eight fields and two minutes. The second asks for turnover, headcount and a year-one commitment — and nobody should have to hand those to a vendor they have not yet decided about.
· 3 min read
An affiliate programme is a ledger with a sign-up form
A shop paying people who send it customers looks like a marketing feature. It is really money owed to outsiders, cleared against returns and posted to the books. So we built the sign-up first, and the money half waits on three decisions rather than on guesses.
· 3 min read
Four ways to sell software you did not write
An accountant who keeps being asked what to replace a bookkeeping stack with and a country distributor running a whole territory want different things from a vendor. So the partner programme has four tracks, not one with tiers.
