Blog · a series
The shop and the till
Selling online and over the counter from one business: one catalogue behind both, a till that is no longer allowed to choose its own total, sharing that sends a brand’s own post, and consent that belongs to the merchant.
4 parts · about 12 minutes to read them all
Part 1 · 3 min read
The shop floor and the website should not be able to disagree
Running a site on one system and a till on another means two product lists, two price changes, and a stock number that is wrong in at least one place. Web and counter are two channels of one business, so we built them that way.
Part 2 · 3 min read
The till renders a total. It does not choose one
A point of sale that trusts the total its screen sends is fine until a discount means money owed to somebody else. Our till now asks for a sale to exist, and the server says what it costs — the rule the web checkout has always followed.
Part 3 · 3 min read
Share a product, and send the brand’s own post instead of a catalogue photo
A bare product link previews as a catalogue picture and a line of copy. So when a shopper shares a product from a Rutba storefront, it shares the brand’s latest post about it — campaign photography, caption and all — with the product one tap below.
Part 4 · 3 min read
The merchant owns consent. We ship defaults that are careful about it
A Rutba storefront used to fire analytics and the Meta pixel on the first page view, in every country, with no notice. Now it asks first where the law expects it — and a shop that runs its own consent tool can take the whole decision over.
