Compare / Fleetio (Rarestep, Inc.)
Rutba vs Fleetio
Fleet maintenance, compliance and cost without hardware — and the product Rutba Fleet is explicitly measured against first.
Checked 6 September 2026Fleetio — pricing and product ↗
What Fleetio is
Cloud fleet management built around the vehicle rather than the trip: service schedules and reminders, work orders and parts, electronic inspections from a phone, fuel-card imports, issue and defect tracking, and cost-per-mile reporting. It ingests telematics from third-party boxes rather than selling its own. Sold per vehicle per month.
Who it genuinely suits
- Operators who run vehicles and deliver nothing — plant hire, care providers, builders, councils
- Anyone who must prove inspections and service history
- Fleets that already have telematics hardware and want the maintenance layer above it
- Finance teams asking what a vehicle actually costs to run
Where they win
What Fleetio does better than us.
Every comparison page on this site has this section and none of them is empty. If it were, you would be right to discount the rest of the page.
Fuel cards, tolls and penalty notices, imported
Direct feeds from the major fuel-card providers, with exception reporting on the transactions that do not look right. Ours records fuel and energy per vehicle; the card integrations are not built.
Telematics ingest from whatever box you already have
They read from the hardware vendors rather than competing with them, which is the right architecture and one we intend to copy. We ingest from nothing today.
Licence checking against a national provider
Automated driver-licence checks against the licensing authority, on a schedule. We record licences and what is due; verifying them against a national source is not built.
The long tail nobody thinks about until they need it
Grey fleet, pool-vehicle booking, EV transition reporting, warranty recovery. Each of these is a quarter of work and Fleetio has all of them.
Where we win
What Rutba does that this does not.
Argued from how the products are built rather than from a feature list, because feature lists are the part of a comparison that goes stale first.
The vehicle is already an asset with a financial twin
It sits on the same register the accountant depreciates from and the maintenance team works on. Fleetio has to be told what the vehicle is, what it cost, and how it is being written down — and then the two records drift.
The driver is already an employee
Their rota, their timesheet, their duty day and their pay are the same records the fleet screen reads. A duty-hours breach is visible to the person who writes the rota, not just to the fleet manager who sees it afterwards.
A defect becomes a work order in the maintenance engine you already have
The walkaround check that fails raises the job in facilities, against the same asset, consuming parts from the same stock. Fleetio raises it in Fleetio.
The vehicle that delivers is the vehicle that is dispatched
Fleet and dispatch read one record. An operator running Fleetio beside a dispatch tool keeps two vehicle lists and reconciles them by registration number.
And the one that is not a feature
Fleetio (Rarestep, Inc.) will not build what you ask for. We will.
That is not a criticism of them — a vendor at their scale has to weigh your request against every other customer it touches, and schedule it behind a roadmap set a year out. Your request is a rounding error in their planning, honestly so. We are small, and the people building the product are the people you talk to: what helps everyone goes into the product at no extra charge, what is specific to you is quoted as the work it is, and when the answer is no you get the reason.
Side by side
The same six questions the hub asks of everyone.
| Question | Rutba | Fleetio |
|---|---|---|
| Runs the businessCRM, stock, orders, production and the ledger, from one vendor | Included | Not covered |
| Runs the dayMail, files, documents, chat and meetings, included rather than licensed separately | Included | Not covered |
| One set of recordsDo the modules share the records, or integrate copies of them | Included | Not covered |
| Buy it yourselfCan you subscribe and start without a partner or a sales cycle | Included | Included |
| Parts sold separatelyCan you take one piece without committing to the platform | Included | Included |
| Run it yourselfIs there a path to your own hardware | Partly | Not covered |
On price: We do not reproduce Fleetio (Rarestep, Inc.)’s prices here. A list price is published and fair to quote, and it is stale within a quarter — which would make this page quietly wrong in a way you could not see. Read today’s number from them, and ours is on our pricing page in full, tier by tier.
Moving
What leaving Fleetio actually involves.
The question that decides this is not whether you should move but whether you can. This is the honest version, including the parts that do not come across.
- 1
Vehicles, service history and inspection templates export as CSV and come across reasonably.
- 2
Fuel-card feeds do not: expect to import transactions manually or keep the card portal until we build the feeds.
- 3
Our fleet app is marked coming soon in the catalogue. If you need vehicle compliance this quarter, buy Fleetio.
No customer has done this yet. The steps above describe the mechanism — what exports, what imports, what has to be rebuilt — rather than a migration we have run. When one has been run, this section will say whose it was.
Our actual recommendation
Fleetio is the product to beat on its own axis and we say so in the plan. Buy it if fleet maintenance is the problem and the rest of your business lives elsewhere. Consider us when the vehicle, the driver, the job and the ledger are already ours — because then the fleet screen is a view of records you already keep rather than a fifth system to reconcile.
If you did move
The products this comparison is about.
With their real availability labels, which apply inside a comparison exactly as they do everywhere else on this site.
Note before you compare: Rutba Fleet, Rutba Facilities are not generally available yet. Any row above that we win on them is a claim about what ships, not about what you can buy today.
Rutba Fleet
Coming soonFleet management software
Vehicles and their operating profile on the asset register, drivers and licences, walkaround checks and defects, duty and hours, fuel and energy, incidents, and cost per kilometre.
- The vehicle profile on the asset register - no second vehicle table
- Drivers, licences and the checks they are due
- Walkaround checks and defects from the cab
Custom pricing
Rutba Facilities
Early accessAsset & facilities management software
Every asset the organisation owns — laptops, machines, vehicles, buildings and their spaces — in one register with custody events that never lose the trail, lifecycle with contracts and licences, and the work that keeps them running against the same asset the accountant and the HR officer see.
- One asset register the whole estate reads from
- Custody as insert-only events — who had what and when it was returned
- Sites, buildings and spaces, with assets attached to each
Includes: Assets · Facilities
From $9 per user / month
Rutba People
Available nowHR, payroll & employee management software
Employee records, the org structure, attendance and leave, a shared time clock, and payroll that runs on all of it — plus a self-service portal so staff answer their own questions instead of asking HR.
- Employee records, employment history, contracts, teams and matrix reporting lines
- Attendance and leave with approval chains
- A shared time clock that gives attendance an actual source
Includes: HR · Employee Self-Service · Payroll · Time Clock · Workforce · Recruit · Talent
From $8 per employee / month
Rutba Books
Available nowAccounting & bookkeeping software
Invoicing, bills, banking and reconciliation on one side; the ledger, tax, budgets and the financial reports on the other — fed automatically by every sale, pay run and stock movement happening elsewhere in the business.
- Two apps on one ledger - the daily bookkeeping surface and the accountant’s workbench, neither hiding anything from the other
- Sales invoices, bills, receipts, supplier payments and credit notes, with per-line tax
- Bank statements read in whatever your bank emits - CAMT.053, MT940, OFX/QFX or CSV - and matched, with reconciliation that must reach zero
Includes: Books · Accounts
From $14 per user / month
Head to head
Fleetio against the others.
You are comparing Fleetio to something, and it may well not be us. These are written to the same standard as this page — sourced, dated, and naming where each product wins.
Weighing this against Fleetio?
Tell us what you run and how you use it. We will be specific about what would improve, what would get worse, and whether the move is worth it at all.