Compare / Ayrshare, Inc.
Rutba vs Ayrshare
The other product in this list built API-first — a publishing API for developers embedding social posting into their own software.
Checked 6 September 2026Ayrshare — pricing and API ↗
What Ayrshare is
A social API that handles the platform integrations, OAuth and token refresh so a product can post on its customers' behalf: one endpoint per action across the major networks, per-profile pricing, SDKs, and a light dashboard rather than a full console. Aimed squarely at teams building social posting into something else.
Who it genuinely suits
- Software companies whose product needs to post for its own customers
- Agencies automating publishing from their own tooling
- Anyone who wants one integration instead of six platform SDKs
- Teams who do not want an end-user console at all
Where they win
What Ayrshare does better than us.
Every comparison page on this site has this section and none of them is empty. If it were, you would be right to discount the rest of the page.
Network coverage and approvals, done
The reviews are passed and the tokens refresh. That is most of the work in this category, it is genuinely hard, and on the gated networks they are ahead of us today.
Priced per profile, which suits embedding
A product posting for a thousand customers wants a per-profile line, not seats or channels. Our tiers are shaped for an organisation posting for itself, which is the wrong shape for that use.
Nothing to adopt
No console for your users to learn, because there is barely a console. If you are building the interface yourself that is a feature rather than a gap.
A narrower product, done longer
They have been doing exactly this one thing for years, and the edge cases in social APIs are where the years show.
Where we win
What Rutba does that this does not.
Argued from how the products are built rather than from a feature list, because feature lists are the part of a comparison that goes stale first.
The console and the API are the same product
You get a working publishing console AND the surface it runs on. With an API-only vendor, the day a non-developer needs to schedule something you are building that interface yourself. Here it exists, and anything it can do the API can do.
Approvals, calendars and a delivery record as first-class things
Sign-off before publishing, a calendar with per-network preview, and reporting on what actually went out. Building those on top of a raw API is a project.
Agent tools alongside the API
The same publishing surface as MCP tools, so an assistant can draft and schedule under the caller's permissions — without you writing a tool layer over an HTTP API first.
An honest destination catalogue
Our platforms page publishes every destination including the ones that cannot publish yet and what each is waiting on, from the same endpoint integrators build their pickers from. A support ticket is a worse way to discover a gated network than a page that says so.
And the one that is not a feature
Ayrshare, Inc. will not build what you ask for. We will.
That is not a criticism of them — a vendor at their scale has to weigh your request against every other customer it touches, and schedule it behind a roadmap set a year out. Your request is a rounding error in their planning, honestly so. We are small, and the people building the product are the people you talk to: what helps everyone goes into the product at no extra charge, what is specific to you is quoted as the work it is, and when the answer is no you get the reason.
Side by side
The same six questions the hub asks of everyone.
| Question | Rutba | Ayrshare |
|---|---|---|
| Runs the businessCRM, stock, orders, production and the ledger, from one vendor | Included | Not covered |
| Runs the dayMail, files, documents, chat and meetings, included rather than licensed separately | Included | Not covered |
| One set of recordsDo the modules share the records, or integrate copies of them | Included | Not covered |
| Buy it yourselfCan you subscribe and start without a partner or a sales cycle | Included | Included |
| Parts sold separatelyCan you take one piece without committing to the platform | Included | Included |
| Run it yourselfIs there a path to your own hardware | Partly | Not covered |
On price: We do not reproduce Ayrshare, Inc.’s prices here. A list price is published and fair to quote, and it is stale within a quarter — which would make this page quietly wrong in a way you could not see. Read today’s number from them, and ours is on our pricing page in full, tier by tier.
Moving
What leaving Ayrshare actually involves.
The question that decides this is not whether you should move but whether you can. This is the honest version, including the parts that do not come across.
- 1
These sit together sensibly rather than competing outright: an API-first vendor for embedding, us where a console is also wanted.
- 2
If you are posting for thousands of end customers, per-profile pricing is the right shape and ours is not, yet.
- 3
Compare the destination catalogues directly. That is the comparison that decides this one.
No customer has done this yet. The steps above describe the mechanism — what exports, what imports, what has to be rebuilt — rather than a migration we have run. When one has been run, this section will say whose it was.
Our actual recommendation
Ayrshare is the right answer if you are building the interface yourself and want one integration instead of six. Consider us when a person also needs to schedule something — because a publishing console and the API it runs on is a different purchase from an API you must build a console for.
If you did move
The products this comparison is about.
With their real availability labels, which apply inside a comparison exactly as they do everywhere else on this site.
Head to head
Ayrshare against the others.
You are comparing Ayrshare to something, and it may well not be us. These are written to the same standard as this page — sourced, dated, and naming where each product wins.
Weighing this against Ayrshare?
Tell us what you run and how you use it. We will be specific about what would improve, what would get worse, and whether the move is worth it at all.